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The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)
In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ...
Use of a NoSQL database to improve accountability : a case study for the Dutch tax authorities
(2021)
The Dutch tax office faces two major problems. Firstly they have to be able to store large amounts of information while having to comply with various laws which impose requirements on the management of the information. ...
User experience (UX) design in ERP systems : optimizing user interface
(2023)
By applying qualitative research techniques and professional interviews, this thesis investigates various elements of User Experience (UX) design in Enterprise resource planning (ERP) systems. These interviews will offer ...


